Wayne Poole - Landside Operations Director


Advita was a valued support member of the operations team whilst she worked at Manchester Airport and we were sad to see her leave. Advita was dependable, hard working, trustworthy and very committed. It was a pleasure to work alongside her and I wish her all the best, as she will be an asset to any future business that appoints her.


Gemma McCall – Managing Director


Advita is a passionate advocate of MAG and incredibly knowledgeable and passionate about the vital role of internal communications. Her commitment to developing herself and her thirst for knowledge about current thinking and best-practice is insatiable. Advita is also incredibly generous with her time – not only through her voluntary role with the CIPR Inside committee, but also through her commitment to sharing her experience by mentoring others as well as sharing case studies of her and her team’s achievements to the wider IC community. She is an authority figure in the IC industry and I feel very lucky to have worked so closely with her.


Anna Russell – Communications Specialist


I had the pleasure of having Advita in my team for over 4 years at MAG and from the very start she made a hugely positive impact. In her first week at MAG she oversaw the delivery of the colleague engagement survey for over 4,000 colleagues, driving up responses through a pro-active approach, supporting the leadership in subsequent action planning and embedding reporting to ensure results could be monitored. From there, she continued to lead on a number of high profile projects including some challenging change programmes where her ability to empathise with stakeholders, and absolute dedication to quality communications ,helped to ensure that changes landed well.

Advita is used to contributing strategically at a senior level, but also has that can-do approach. She will always muck in with tactical activity in order to get the job done. She is a safe pair of hands and a pleasure to work with and I would highly recommend her to any organisation looking to improve their communication and engagement activity.


Kelly Singleton – HR Director


True communications talent! Advita truly partners the business to understand the commercial drivers and culture before she begins to draft a comms strategy. She adapts incredibly well and has a creativity that is hard to find in the marketplace. Her ability to consider the internal and external requirements and the micro and macro environment is second to none. She added real value to my business area and continually went above and beyond. Advita is a joy to work alongside.


Caroline Astrand – Digital Manager


I had Advita as a manager for roughly a year and I learned a lot from her. She is passionate about comms, provides great insight in how to shape a message to fit any audience (and the bigger picture i.e. brand and strategic priorities). Through many years of experience and a fun, open approach, she builds strong relationships with stakeholders (something I really admire).

Having Advita as a manager was great, she assessed and quickly harnessed what I was good at and provided training and coaching for the skills I needed to develop more. It was truly great to work with her and we had a lot of fun in the process!


Vikki Gledhill – Head of Reward


I have worked very closely with Advita other the last 4 years at MAG (Airports Group) and it has been an absolute pleasure working with her. Her drive, commitment and desire to do a good job is second to none. She is exceptional at building relationships and dealing with stakeholders and was very well respected by all levels at MAG. Her creative thinking has helped me with my particular reward and recognition projects many times.

Advita was fundamental in developing our current employee recognition process which has been a massive success and has now been running successfully for 3 years and growing by the day. A lot of the success of this scheme (including naming the scheme) is down to Advita’s expertise, creative thinking and discretionary effort in communicating the scheme and encouraging usage.

A very professional and capable communication specialist, I would have no hesitation in recommending Advita and I hope that I have the pleasure to work with her again at some time in the future.

Tricia Williams – Chief Operating Officer


I had the pleasure of working with Advita for a number of years in MAG both when she supported my operational Customer Services and Security teams at Manchester Airport and when she supported me in a group position. She works very much as a trusted advisor taking time to understand the business and its priorities and getting close to colleagues to understand which communications and engagement interventions will work best and add most value. We saw increases in engagement in customer services and security with Advita supporting the leadership team to develop and implement engagement and comms plans inc. use of MAG TV. One of the most significant things Advita will be remembered for is her brainchild ViP scheme …a reward scheme built on the 5 values of MAG which has grown and grown since its inception – truly brilliant! Advita is passionate, professional, clear, articulate and an asset to any team either as a team member, leader or trusted advisor. I wish her all the success she rightly deserves and would recommend her to anyone wanting to focus on improving engagement and communications.


Julie Lewis – HR Director


I worked with Advita whilst performing the role of the Interim HRD at Manchester Airport.

I would highly recommend Advita as a strong communications professional. During the time that we worked together Advita providing exceptional support to the business areas I supported and executed some incredible work within Employee Engagement and Organisational Change. She developed a trust base relationship not only with employees, managers but also trade union officials.

On a number of occasions was personally requested to work on communication change plans outside of her functional area due to the results she delivered and the creativity she brought. The most significant engagement programme she executed during my time was the rollout of the new ERP system across MAG. Advita stepped into the ERP Programme at very short notice and played a pivotal role in driving the communication engagement execution of one of the key roll-out phases of the programme.

I really enjoyed working with Advita, she has challenged my thinking as well as been open to her own personal learning and development, which is an excellent quality to hold. Advita has an great sense of humor and works very well within teams.

I would be very happy to talk to anyone who wishes to employ Advita and talk further of my experience in working with her.


Fa Mafi – Internal Communications Manager


Advita is a truly a rare find in internal communications – a creative thinker with business acumen, always practical in execution. One of the most knowledgeable practitioners in the field, Advita lives, breathes and, most importantly, willingly shares internal communications best practice, and is an excellent mentor, always happy to share her extensive knowledge and coach others. On a personal level, she is well-liked by everyone that meets her, is a pleasure to work with, and lights up any room with her sense of humour (I truly miss seeing her at the office!). I would recommend her for any senior communications role as she has the diplomacy, ethics, and most importantly, passion that’s integral to progressing internal communications within any organisation.


Olivia Clayton – Reward and Pensions Director


Advita is an extremely talented communications professional. She has the most infectiously positive can do attitude that she brings to everything she does, coupled with a high technical ability, it is the most fantastic combination! Advita is passionate about her role always looking to improve her knowledge and build her skill set. She brought huge value to her roles at MAG and was a pleasure to work with. Can’t recommend highly enough.


Charlotte Wedd – Head of Strategic Planning


Advita was an absolutely brilliant Internal Comms Manager in my team for over a year. She is a true technical expert, doing her own role extremely well while also supporting and coaching others. Her customer ethos is exemplary, which enables her to build a strong stakeholder network of people from all over the business at all levels, who trust her implicitly to do a great job for them. She is strategic and creative as well as highly efficient and has a strong track record in supporting complex change. She was a real asset to my team.