About Us

Meet Team Rebel

We’re a collective of comms professionals, creatives and coaches. We love helping our clients solve their most complex problems and we really enjoy doing things a little differently!

We’re a bunch of good eggs who love getting our teeth stuck into client briefs and thinking up new and innovative ways to make an impact. We love what we do – and that’s why we’re on a mission to help people thrive in the work they do. Read on to meet us all and find out what being a rebel means to us…

“Being brave enough to do things differently in the world of work”

Advita Patel

Founder

Having worked in internal communications roles for most of her 19-year career, Advita took the leap to self-employment to create CommsRebel and is based in her hometown of Manchester.

She wanted to use her own personal experiences of not fitting in and belonging in the workplace to create a comms consultancy that focuses on making a difference to people and how they feel at work.

A qualified coach, Advita also works with senior leaders and internal communications teams to develop their confidence to lead change and have those difficult conversations.

Known for being a straight-talker, Advita is leading a rebellion to make the comms industry more diverse. In 2021, she held the first ‘Unleash Your Inner Rebel’ conference for comms and HR leaders to learn how to lead with impact.

Advita is the co-founder of A Leader Like Me, a membership for underrepresented women looking to progress in their careers, and a co-host for an award-winning podcast, CalmEdgedRebels. She’s also an experienced speaker and often shares her thoughts on internal comms, confidence and being a rebeI with a cause.

Advita is currently writing a book about diversity, equity and inclusion in the workplace, which will be published in 2023.

Dharini Patel

Chief Operating Officer

Dharini has over 15 years’ experience of working within the education sector, leading on numerous programmes, high-profile projects and policies within government.

In September 2022, Dharini branched into the world of CommsRebel as our COO. As a qualified project manager, Dharini can solve any complex challenge and brings a wealth of experience to oversee all things operational for CommsRebel.

“Not being afraid to say, do, or be different and empowering others to tap into their rebellious side!”

Carly Cook

Associate

Carly Cook is a multi-disciplinary creative communications practitioner, events designer and artist.

Passionate about bringing ideas to life, Carly is the founder of Carly Cook Creative where her creative approach helps bring wonder to work to elevate the employee experience.

With a decade of experience advising and leading not-for-profit communications and creative teams, her background in the arts, events and operational management underpins her strategy and outputs, allowing her to seamlessly move between sectors to execute excellence.

“I’m not afraid to challenge the status quo with a curious and creative approach”

Vardeep Edwards

Associate

Vardeep Edwards is founder of The Branding Fox, a brand development agency that helps female founders build effective brands and distinctive brand identities. So they can stand out in a sea of noise and connect with their ideal audience.

We believe that when you know yourself and your business, you can tell the story of who you are and what you do in a way that resonates with your ideal clients. And we work hard to make sure that every client becomes an expert of their own brand—so they can tell their story effectively, both on the page and off it.

We’ve been helping female founders (and other professionals) do just that for over 20 years—and we love seeing our clients get real results from our work together!

“Having a creative mind means stepping outside the box and finding your own path”

Sarah Weston

Sarah Weston

Event management specialist

Sarah Weston is an expert at creating bespoke event solutions for organisations.

With over two decades of experience and an extensive network of contacts, Sarah has produced thousands of event all over the world. Offering full event management; from venue organisation to third party sourcing, procurement and budget control, Sarah offers a flexible service tailored to client’s needs.

“Wearing double leopard print! Feeling confident to do what I think is the right thing… even when everyone else thinks its not!”

Rupa Bharadva

Associate

Rupa Bharadva is a copywriter and communications professional with over 20 years’ experience, working in PR, internal communications and editorial roles.

In 2021, she founded Rupa Bharadva Communications to empower women business owners to share their personal stories behind their brands to get more visible. Rupa works with purpose-led businesses to help them communicate with their clients and employees, build a media profile and boost their online and social presence.

“Doing things your way. After all, life’s too short to conform”

Alexandra McAvoy

Creative Virtual Assistant

Alexandra McAvoy has been in the world of marketing and events since she was fresh out of university in 2013.

Being a social butterfly all her life, she has a passion for marketing communication. With a MA in Digital Marketing communications, Alexandra has experience in many sectors including professional services, construction, and technology. Using the experience gained over time, Alexandra founded Voy Management and became a creative VA to help businesses with their presence online, for a fraction of their time.

“Using my voice to constructively challenge the way I and others think”

Sarah Black

Associate

Sarah Black has 30 years of experience in communications having worked in consultancy for major brands, small businesses, and non-profits across the UK, Ireland, the United States and in-house for non-profit organizations in Northern Ireland and Texas. She is a former director of a multi-award-winning global PR & content agency where her achievements included leading campaigns addressing racism and sectarianism and promoting reconciliation and community building. She is an expert in crossing and adapting to cultures – ask her about learning enough Norwegian to write a press release for a local non-profit!

Sarah is a Fellow of the Chartered Institute of Public Relations and a former member of its Board and Executive Committee. She is also a Member of the Public Relations & Communications Association and a former Board Director of the global non-profit, Families in Global Transition.

Originally from Belfast, Northern Ireland, she has lived in Norway and Texas though she currently calls Aberdeen home.

“Not conforming to expectations, stereotypes or cultural pressures. It's about daring to do things differently and having a great time doing it.”

Sarah Black

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