A bunch of creative rebels

At Alive, we’re a tightknit team of oversharers and devil’s advocates, comedians and creatives, investigators and idea generators, and we love to be a bit rebellious!

That’s why we jumped at the chance to sponsor the Inner Rebel event again this year. Much like Advita and the Comms Rebel squad, we believe that trying out different lenses through which to view the world, rather than always going along with the status quo, creates vibrancy, colour and excitement.

Our willingness to express our true thoughts and opinions with one another, without feeling censored or stifled, is what makes us who we are. As Virginia Woolf said, “There is no gate, no lock, no bolt that you can set upon the freedom of my mind.”

We believe that creativity, trust and openness enable nonconformity to flourish, and where there’s nonconformity, you’re bound to find a rebel or two.

In spirit of the upcoming event, we asked our team that all important question: How do you embrace your inner rebel? With one hand punching the air like Brian Johnson in The Breakfast Club, here’s what they said…


I’m vocal and candid, to the point of oversharing at times! I don’t really hold back. I’m comfortable being who I am in any situation, being open, being spirited and being human. And whilst that may come across at times like I have no filter, I believe it also enables me to break down barriers, build connections and create trust.” – Caroline

“Being a rebel begins when you have to defend why you want to do something creative with your life. Doing things differently is something I’m trying to embrace more and more (although, having to be a ‘grown-up’ makes it harder). It’s all too easy to stick to the same routine, sometimes you’ve just got to say, “screw it, why not!” – Rob

“I have heaps of confidence, which allows me to fight for what I believe in and what I want to achieve. This has created opportunities that may not have been on the cards otherwise.” – Mason

“As I’ve got older, I’ve learnt to love the things about me that other people don’t like, and to allow myself to be content in all my wonkiness. I wasted a lot of time trying to be normal and do things the ‘right’ way but now I know there is no right way for anyone to do anything.” – Kat

I stand up for what I believe in and trust my gut. If something feels unjust, I’ll speak up. I’m a true believer in passing the microphone to those who have a story, a song, a lived experience to be shared in whatever way they see fit. I try my best to be a good ally, and to be bold and brave in the face of adversity.” – Lauren

I try to listen to my inner voice and trust myself – it has been a very long journey of self-discovery and acceptance. What a rebel is for me, might not be a rebel for someone else and vice versa. By recognising this and following my instincts, I have released my inner rebel!” – Valentina

“Generally, I try to be a ‘good girl’! Saying no to a client feels rebellious, so it must always be well-considered, well-founded and help us to manage their expectations. – Loralie

“I’ve always gone for the ‘ask for forgiveness, not for permission’ motto, as long as I can back up my arguments and approaches with solid evidence and good sense! Alive has also taught me that every idea is worth throwing out there, even if it might not fly.” – James

By being bold, open (often a little too open), and always willing to share our ideas, we’ve become a bunch of creative rebels. We challenge ourselves and poke fun at each other, but we’re also one another’s biggest cheerleaders.

As Freddie Mercury said: “We’re four misfits who don’t belong together, we’re playing for the other misfits. They’re the outcasts right at the back of the room. We’re pretty sure they don’t belong either. We belong to them…” At Alive, we’re a band of 20 misfits and we’re playing for you.


See you there, #InnerRebel2023


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