Curious moments with Advita: Inclusion initiatives

Published: 28 July 2023

I was speaking to a fab comms person about a challenge they were having at work around some inclusion initiatives.

They asked if my book Building a Culture of Inclusivity would be a valuable read for some of their work, especially as they are not wholly involved in diversity, equity and inclusion (DEI) work.

This is precisely why we wrote the book. It’s aimed at people who are not specialists in DEI. Priya Bates and I have ensured that the book covers essential topics to help you understand how to contribute to building inclusion. We wanted this to be your one-stop guide for all things related to comms and inclusion, so I thought it’d be helpful if we broke down our chapters.

In chapter order, we cover:

Part one

Why DEI is integral to organisational survival
Why trust matters when cultivating inclusion
Building leadership capability to impact and influence
Understanding biases – benefits and pitfalls
The role of the internal communications professional in DEI

Part two

The 4A framework to move from performative to performing
Change and the diversity continuum
Focusing on the conversation v campaign
The intersectional approach for comms
Why using inclusive language is essential
How to build an inclusive engagement plan
Best practices to develop and communicate your DEI strategy

These chapters cover culture, channels, messaging, leadership, change management and much more.

We’re figuring out the audible version of the book but for now, you can buy it from most online book retailers including Kogan Page.

If you have any questions about the book or want us to deliver a workshop, host a session, come onto your podcast or if you’re looking for support, please get in touch.

Also, if you want to understand where your organisation may sit on the DEI E-volution scale, you can take our free 90-second assessment.


Originally posted on LinkedIn. Follow me for more curious moments.

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