28.8 touchpoints – Why one message isn’t enough
28.8. That’s how many touchpoints, on average, someone needs before they start paying attention. Let that sink in. We came across this stat recently and it stopped us in our tracks. According to research by Focus Digital, the number of times someone needs to see or hear a message before it sticks is increasing – […]
The Ultimate Content Kit for IC pros – and it’s FREE!
#CuriousMoments with Advita A few months ago, I shared a post on why internal comms folks shouldn’t invest in graphic design qualifications. After receiving some valid comments from people who shared that as much as they’d like to push back, they are stuck due to budget restrictions. I realised I needed to see what I […]
Decision-making in comms: What’s data got to do with it?
#CuriousMoments with Advita “When a flower doesn’t bloom, you fix the environment in which it grows, not the flower.” This quote by Alexander Den Heijer is always in front of my mind when I work on inclusive culture projects with clients. It’s a reminder that when people are not able to bring their best selves […]