Having worked in internal communications roles for most of her 19-year career, Advita took the leap to self-employment to create CommsRebel and is based in her hometown of Manchester.

She wanted to use her own personal experiences of not fitting in and belonging in the workplace to create a comms consultancy that focuses on making a difference to people and how they feel at work.

A qualified coach, Advita also works with senior leaders and internal communications teams to develop their confidence to lead change and have those difficult conversations.

Known for being a straight-talker, Advita is leading a rebellion to make the comms industry more diverse. In 2021, she held the first ‘Unleash Your Inner Rebel’ conference for comms and HR leaders to learn how to lead with impact.

Advita is the co-founder of A Leader Like Me, a membership for underrepresented women looking to progress in their careers, and a co-host for an award-winning podcast, CalmEdgedRebels. She’s also an experienced speaker and often shares her thoughts on internal comms, confidence and being a rebeI with a cause.

Advita is currently writing a book about diversity, equity and inclusion in the workplace, which will be published in 2023.