Micro-trust moves

micro-trust

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I recently spoke at Staffbase’s Manchester comms club event about how to build trust. I shared the Trusted Advisor’s trustworthiness equation (credibility + reliability + Intimacy / Self-orientation) and spoke about the pitfalls of trust we should avoid within communications and HR.

When writing our book Building a Culture of Inclusivity, we wanted to include micro trust moves to help comms teams take immediate, inexpensive actions. After interviewing people, using our client experiences and undertaking some research, these are the top 10 we believe can reduce trust in an organisation, from a comms perspective.

Inconsistent messages
Limited coaching for line managers
No representation
No opportunity for feedback
Making assumptions
Limited time to respond to questions
Lack of action fatigue
Irrelevant messaging
Inaccurate messaging

If you fix a few of these, you’ll see a marked improvement in a few months.

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Advita Patel

Advita Patel is the founder of CommsRebel, an award-winning internal communications consultancy. She helps organisations globally navigate change, strengthen workplace culture and create better
employee experiences through effective internal communications.

With more than two decades of experience in internal communications, Advita is a Chartered PR Practitioner, CIPR Fellow, qualified coach and Cultural Intelligence (CQ) certified facilitator. She works with leaders and internal communication teams to build confidence, strengthen their influence and communicate through change with greater clarity.

In 2025, Advita served as President of the Chartered Institute of Public Relations (CIPR), becoming the first person of colour to hold the position in its 75-year history. She is also the award-winning, best-selling co-author of Building a Culture of Inclusivity and the author of Decoding Confidence: The Seven Habits of Confident Leaders.
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