Why cognitive and demographic diversity matters

Diversity

Table of Contents

Solidarity with all the comms folks in organisations who are no doubt having to battle with how to share some of the narratives coming out from the party conference [October 2023].

For those feeling despair and hurt over some of the proposals being shared – remember people are fighting for positive change – even though it may not feel like it.

To the allies who don’t know what to do to help, keep speaking up for those whose voices are being silenced. It matters.

But this is an excellent example of why cognitive diversity must be considered alongside demographic diversity. You need people who can challenge you fairly and ask curious questions from the point of view no one else would have considered. If leaders have all been educated by the same/similar lecturers and grown up in the same city – their thought processes will be similar. Therefore, leaving huge gaping holes in recommendations and suggested policy changes.

In our latest book, Building a Culture of Inclusivity, we said:

“The error often made by senior leaders across various organizations and institutions is mistaking diversity for inclusion. Both terms are often clumped together but they are not synonymous. Diversity equals representation, which can be measured through quantifiable data, which organizations often use as a mark of success. Inclusion, on the other hand, is how we make people feel about their contributions and values. Without inclusion, you are at risk of creating an environment that isn’t safe, doesn’t consider participation, limits innovation and builds on groupthink.”

We live in a polarised world, but I choose to follow hope over fear – because, ultimately, that’s all we have.
 

Originally posted on LinkedIn, Follow me for more curious moments. 

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CommsRebel can help you revolutionise workplace cultures from inside out. If you would like to cultivate a thriving inclusive culture so colleagues unleash their full potential, we can help! Please get in touch and let’s have a chat. 

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Advita Patel

Advita Patel is the founder of CommsRebel, an award-winning internal communications consultancy. She helps organisations globally navigate change, strengthen workplace culture and create better
employee experiences through effective internal communications.

With more than two decades of experience in internal communications, Advita is a Chartered PR Practitioner, CIPR Fellow, qualified coach and Cultural Intelligence (CQ) certified facilitator. She works with leaders and internal communication teams to build confidence, strengthen their influence and communicate through change with greater clarity.

In 2025, Advita served as President of the Chartered Institute of Public Relations (CIPR), becoming the first person of colour to hold the position in its 75-year history. She is also the award-winning, best-selling co-author of Building a Culture of Inclusivity and the author of Decoding Confidence: The Seven Habits of Confident Leaders.

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