Do comms unicorns exist?

Published: 29 August 2023

#CuriousMoments with Advita

Internal Communication (IC) specialists shouldn’t need expertise in Adobe design suite. If they do, you’re not looking for an IC expert; you’re looking for a graphic designer.

I shared this opinion in a recent discussion in the community chat on my CommsRebel platform.

The recent amalgamation of different roles with IC makes me question whether organisations genuinely understand how great internal communications can transform the employee experience.

If your IC team is equipped with the right resources and not distracted with other disciplines, like design, they can focus on value-add activities that play to their strengths like 👇🏽

1. Developing compelling strategies to engage colleagues
2. Cultivating a culture of inclusion through effective messaging
3. Promoting active participation in organisational initiatives through storytelling
4. Effectively managing communication during times of crisis
5. Assisting in navigating organisational changes
6. Establishing effective channels for colleagues to provide feedback
7. Ensuring essential updates, news, and developments are communicated promptly across the organisation.
8. Supporting leadership in effectively sharing their messages with colleagues
9. Implementing methods to measure the impact of communication efforts, using data to refine strategies
10. Exploring diverse communication channels, such as intranets, social media, video, podcasts, AI comms and more, to cater to various preferences and demographics.

I mean that already is a list and I haven’t included other skills such as relationship building, active listening, stakeholder management, project management etc. It’s no wonder comms folks are blooming exhausted.

What do you think?

Am I being unfair, should IC professionals be expected to have design skills and know how to code a SharePoint site?


Originally posted on LinkedIn, Follow me for more curious moments.

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