Turn I’m sorry into thank you

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#CuriousMoments with Advita

As a recovering people pleaser, sorry was my default every time I felt I was being an inconvenience to someone.

“I’m sorry to disturb you.”
“I’m sorry I’m late.”
“I’m sorry, I’ve been so busy.”
“I’m sorry for taking up your time.”
“I’m sorry to bother you.”
“I’m sorry for missing that error.”

Being sorry all the time will demean your authority, and you’re limiting your power in the conversation. The other challenge with always apologising is that a genuine apology becomes meaningless.

So I turned the “I’m sorry” into “Thank you.”

“Thank you for your time.”
“Thank you for waiting for me.”
“Thank you for your patience.”
“Thank you for the nudge.”
“Thank you for finding some time in your diary.”
“Thank you for catching that issue.”

The difference this minor tweak can make for your confidence is a game changer. Give it a go, and let me know how you get on!

 

Originally posted on LinkedIn, Follow me for more curious moments.

 

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Advita Patel

Advita Patel is the founder of CommsRebel, an award-winning internal communications consultancy. She helps organisations globally navigate change, strengthen workplace culture and create better
employee experiences through effective internal communications.

With more than two decades of experience in internal communications, Advita is a Chartered PR Practitioner, CIPR Fellow, qualified coach and Cultural Intelligence (CQ) certified facilitator. She works with leaders and internal communication teams to build confidence, strengthen their influence and communicate through change with greater clarity.

In 2025, Advita served as President of the Chartered Institute of Public Relations (CIPR), becoming the first person of colour to hold the position in its 75-year history. She is also the award-winning, best-selling co-author of Building a Culture of Inclusivity and the author of Decoding Confidence: The Seven Habits of Confident Leaders.

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