Why January isn’t a fresh start for CommsRebel founder, Advita

January

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No January blues

A few years ago, I realised that January wasn’t a new start for me. I was often tired, never really felt refreshed, and the dark nights impacted my wellbeing. 
 
This meant I struggled with keeping resolutions, which brought immense guilt when I failed. After spending time getting to know myself and boosting my confidence, I knew that starting anything new in the middle of winter was pointless for me. 
 
I decided to split the year into 90-day sprints, aligning with the four seasons we have in the UK. I don’t see January as my fresh start. For me, it’s 20 March, the first day of Spring. 
 

Here’s a brief overview of my planning schedule:
 

 

  • Winter (20 Dec – 20 March) is about nourishment, conserving energy and filling up my mental health jug. Whatever energy I have is focused on client delivery.
  • Spring (20 March – 20 June) is about new ideas, innovation and reinvention. By this point, my jug has been refilled, so l instigate my plans and create audacious goals.
  • Summer (20 June – 20 September) is about implementation, learning and fulfilment. I’m in full-on delivery mode. I often do a mid-year reset and take lessons on board from the last six months.
  • Autumn (20 September – 20 Dec) is about discovery, focus and planning. My deep planning takes place in autumn. I look at my goals for the months ahead, understand what I need to change and adjust accordingly. 
     

Remember, January 1st is just another day on the calendar, and if you don’t feel inspired by this date, change your schedule – how you manage your time and goals has to work for you.  I wish you all the best for the year ahead. Remember to avoid comparison, tune into your brilliance and live the life you want without needing validation from anyone. 
 
If you want my planning template, download your free copy! 

 

 

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Advita Patel

Advita Patel is the founder of CommsRebel, an award-winning internal communications consultancy. She helps organisations globally navigate change, strengthen workplace culture and create better
employee experiences through effective internal communications.

With more than two decades of experience in internal communications, Advita is a Chartered PR Practitioner, CIPR Fellow, qualified coach and Cultural Intelligence (CQ) certified facilitator. She works with leaders and internal communication teams to build confidence, strengthen their influence and communicate through change with greater clarity.

In 2025, Advita served as President of the Chartered Institute of Public Relations (CIPR), becoming the first person of colour to hold the position in its 75-year history. She is also the award-winning, best-selling co-author of Building a Culture of Inclusivity and the author of Decoding Confidence: The Seven Habits of Confident Leaders.

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