Why one message isn’t enough
28.8. That’s how many touchpoints, on average, someone needs before they start paying attention. Let that sink in. We came across this stat recently and it stopped us in our tracks. According to research by Focus Digital, the number of times someone needs to see or hear a message before it sticks is increasing – […]
How to think like a business leader: A guide for comms professionals
If you work in internal communications, you probably know how to craft the perfect message, choose the right channel and meet tight deadlines. These are essential skills. But here’s the reality, many comms professionals learn the hard way: knowing how to communicate isn’t enough if you don’t understand the business. One of the biggest shifts […]
Stop broadcasting. Start communicating.
Why your internal comms might be getting ignored. You’ve spent time crafting the perfect internal message. It’s been reviewed, signed off, formatted just right, and sent out to the masses. And the only response you get? A polite but slightly smug email pointing out a typo. Sound familiar? It’s frustrating. You put in the effort […]
AI and Internal Comms: Friend or Foe?
There’s no denying that AI is making waves in every corner of the workplace, and Internal Comms is no exception. From content generation to analytics, it’s changing how we work. Depending on how it’s used, AI can feel like both a threat and an opportunity, and for Internal Comms, it’s likely to be a bit […]
Difficult conversations: 5 effective ways to handle them at work
If you’ve spent any amount of time working in communications, PR, or HR, then you already know that difficult conversations aren’t a rare occurrence – they’re part of the job. Whether you’re advising a CEO mid-crisis, navigating a sensitive HR issue, or pushing back on a poorly thought-out campaign plan, these moments call for a […]
7 Effective tips for making yourself heard
As Internal Communicators, we often sit in a unique spot within the organisation. We’re the bridge between leadership and the front line. The ones who get the all-staff emails out the door, yes – but more importantly, we’re the trusted advisors, the sense-checkers, the ear to the ground. And yet, despite the value we bring, […]
5 ways to prioritise yourself without guilt
I’d rather be hated for who I am than loved for who I am not. – Kurt Cobain If you’ve ever bent over backwards to keep everyone happy, only to feel drained and underappreciated, you’re not alone. As a recovering people-pleaser, I spent years second-guessing myself, diluting my voice, and overcommitting just to avoid disappointing […]
Why your colleagues are disengaged and 5 solid ways to fix it
If your internal communications still rely on long-winded emails, generic newsletters, and top-down updates, it’s no surprise if your colleagues are disengaged. The truth is, traditional internal comms were built for a different time when senior leaders spoke and most colleagues listened. But in today’s world, with constant distractions and overflowing inboxes, that approach no […]
10 actionable ways to support gender equality
The fact that we still need a dedicated day to remind people of the value of women in society speaks volumes about the state of gender equality across the globe. In 2025, it’s disheartening to see that many of the issues women have been fighting against for decades remain stubbornly present. Yet every March 8th, […]
5 practical tips to strengthen your employer brand
You can have a brilliant careers site, the flashiest LinkedIn content, and the most polished “We’re a great place to work!” messaging, but if your internal culture doesn’t live up to the hype, your employer brand will crumble. And the fallout won’t stay contained within the organisation; it’ll spill out into the world through conversations, […]